Soft-commodity intelligence · from the source

Ground-truth intelligence for the world's hazelnut trade.

Letta Earth turns what's actually happening in the world's growing regions — frost, yield, flows, price — into intelligence that buyers, traders and roasters can act on. We start with the nut we know best.

~70%
Türkiye's share of global supply
$13B
Hazelnut market, 2026
65+
Buyer countries served from origin
The gap

Big buyers have Bloomberg. Everyone else has guesswork.

A single April frost on the Black Sea can reset the global confectionery cost base — yet most of the firms exposed to it find out from the news. Letta Earth closes that gap with origin-level intelligence, in plain language, priced for the desks that have never had it.

Free
01 · Field terminal

The live public terminal

Live price, frost watch, crop calendar and export flows — open to anyone in the trade.

Subscription
02 · The briefing

The weekly Observatory Briefing

The orchard-to-contract read, every week before the market opens. Buy-timing calls written from the Black Sea.

For desks
03 · Data terminal

Full data & models

Historical and live data, custom frost and yield models, and white-glove reports for industrial buyers.

Coverage

One playbook, many crops.

We prove the engine on hazelnut, then extend it across the soft commodities Türkiye leads. Each one is a market where the buyers are exposed and the intelligence is thin.

Hazelnut · Fındık Live Figs · İncir Soon Dried apricot · Kuru kayısı Soon Pistachio · Antep fıstığı Planned Dried fruit · Kuru meyve Planned
The Fındık Observatory

Our first market, live now.

The hazelnut terminal tracks Giresun and Levant prices, an orchard frost-risk watch, the crop calendar and export flows — the same read the people who grow the nut have, for the people who buy it.

Why us

Written from the region,Giresun, not from a distant office.

Letta Earth is built by a supply chain and forecasting experts with domain expertise in agriculture trading who grew up in a Black Sea hazelnut family — fifteen years moving real product, and full of people standing in the orchards. During a frost window, that's worth more than any satellite.

The unfair advantage
Origin access
Family roots in the Giresun orchards

15 yrs
Supply chain, demand planning & forecasting and analytics
The Observatory Briefing · weekly

Get the read before the price moves.

Frost and yield signal, price and basis moves, and a clear buy-timing call — every Monday, from the Black Sea coast, in plain English.

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Free for the first 50 industry subscribers.